Code X 1 Page Business Plan

Women and men's underwear, lingerie Business Plan

Code X 1 Page Business Plan

Overview

Code X has a clear business objective to distribute Women and men's underwear and lingerie. These products and services have been developed over a period of time with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue and obtain new customers every time. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

Code X will be created with a clear focus on the needs of our customers. Through a structured customer discovery process, we will validate the key customer problem as It will give people the opportunity to purchase brand new popular brands of underwear at affordable prices. This is a critical issue for our selected target market of Men, women and the general youth.

The Value Proposition

Code X is uniquely positioned to deliver value to Men, women and the youth. "Code X will Provide a service that gives you major brands in Ghana." This capability will take considerable time and resources to develop, but forms the cornerstone of our competitive advantage and we are willing to take on this task.

Competitors

We have a number of competitors within the Women and men's underwear, lingerie market. We consider our key competitors to be: Awo's Unisex boutique and Bodytalk. Our understanding of these competitors will be used to refine our strategy and value proposition. We believe that we can compete effectively with Awo's boutique and Bodytalk by providing Affordable and quality products.

Key Strategies

Over the next 6 months our focus will be to sell relatively cheaper and brand new underwear in Ghana. This task will be undertaken in the context of our broader strategy to Venture into new areas, like swim wear. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
a) Have monthly promotions
b)Launch new products
c)Reward loyal customers

About this document
Women and men's underwear, lingerie Business Plan
This document was created by Afia of Code X using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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