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Tuesday, May 14, 2013

Cousintown maple and nursery 1 Page Business Plan

Maple syrup and nursery products Business Plan

Cousintown maple and nursery 1 Page Business Plan



Overview

Well a competitive advantage is something that you have an advantage over your competitors in your market place with. For example: "Well we live in an area where maple production thrives and fresh grown vegetables are in abundance. This combined with our extensive knowledge in the production of both products gives us a distinct competitive advantage over our competitors

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Cousintown maple and nursery has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem is to Continue on our family tradition, while opening a greenhouse to supplement the down time between maple season. This is a critical issue for our selected target market of Everyday working people that want to grow vegetables or have decorative flower arrangements..

The Value Proposition

Cousintown maple and nursery is uniquely positioned to deliver value to Everyday working people that want to grow vegetables or have decorative flower arrangements.. "Cousintown maple and nursery will Provide excellent customer service with a smile, at low competitive pricing.." In order to be deliver on this value proposition, we live in an area where maple production thrives and fresh grown vegetables are in abundance. This combined with our extensive knowledge in the production of both products gives us a distinct competitive advantage from our competitors.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Maple syrup and nursery products market. We consider our key competitors to be: Farrs greenhouse and Millers greenhouse . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Farrs greenhouse and Miller's greenhouse by being a 5th generation maple farmer, raised on the farm and been growing flowers and vegetables all our life's


Key Strategies

Well a competitive advantage is something that you have an advantage over your competitors in your market place with. For example: "We'll, we live in an area where maple production thrives and fresh grown vegetables are in abundance. This combined with our extensive knowledge in the production of both products gives us a distinct competitive advantage over our competitors.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtaining all the licenses the business needs, Attract new customers and Grow the business 100%

About this document
Maple syrup and nursery products Business Plan
This document was created by Sean of Cousintown maple and nursery using the 5 minute Busine
ss Plan App. This technology and approach is powered by HyperQuestions.

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