Short & Sons Decorating ltd 1 Page Business Plan

painting and decorative finishes Business Plan

Short & Sons Decorating ltd 1 Page Business Plan

Overview

Short & Sons Decorating ltd has a clear business objective to produce painting and decorative finishing services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

Short & Sons Decorating ltd has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as we will tailour our services to meet the requirements to suit the need of overcladding and facade companies. This is a critical issue for our selected target market of quantity survyors of overcladding companies.

The Value Proposition

Short & Sons Decorating ltd is uniquely positioned to deliver value to quantity surveyors of overcladding companies. "Short & Sons Decorating ltd will provide high standards and an efficient effective service." In order to be deliver on this value proposition. Short & sons will tailor services to suit facade companies exact needs This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage

Competitors

We have a number of competitors within the painting and decorative finishes market. We consider our key competitors to be: Sps building and decorating contractors.
Bradec decorating contractors.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Sps building and decorating contractors.

Bradec decorating contractors. by We will specialise in our niche of overcladding companies and provide superior service..

Key Strategies

Over the next 6 months our focus will be to aquire more works orders from our strategic partners and new clients from our marketing strategies and recomendations and repeat buisness we will employ more painters and decorators to fulfill our needs. This task will be undertaken in the context of our broader strategy to We will use our knowledge, track record and references gained from working with a leading facade company to tailor our services and diversify into specializing as a decorating company that services the needs of overcladding and facade companies becoming the market leader and positioning ourselves as the industry experts in this niche market giving us the edge over the compitition.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: reach a turnover of £100000 gain 3 more overcladding companies as clients reach a turnover of £500000

About this document
painting and decorative finishes Business Plan
This document was created by adam of Short & Sons Decorating ltd using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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