COLLECTION built up 1 Page Business Plan
Overview
COLLECTION BUILT UP has a clear business objective to develop, produce, promote and distribute WOMAN fashion luxury COLLECTIONS products. These products have been developed over 4 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
COLLECTION built up has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as GOOD deliveries to customers. This is a critical issue for our selected target market of High end luxury STORES.
The Value Proposition
COLLECTION built up is uniquely positioned to deliver value to High end luxury STORES. "COLLECTION built up will Creare more collections during THE Year in order to increase turnover." In order to be deliver on this value proposition, we THE heritage OF a famous Brand relauched by THE most expetrienced Professional OF fashion panorama. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the WOMAN fashion luxury COLLECTIONS market. We consider our key competitors to be: Burberry Prorsum, Givenchy , balenciaga , SAINT Laurent, Provenza Shouler. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Burberry Prorsum, Givenchy , balenciaga , SAINT Laurent, Provenza Shouler by Experience OF THE New Professional team in many OF competitors house . Creativity, more innovative And Technological know how .
Key Strategies
Over the next 6 months our focus will be to Younger target OF reference , refresh styles And concept, high end international STORES contacts as WELL ad EAST buying offices. This task will be undertaken in the context of our broader strategy to Place ONE OF THE collection by an AGENT which is am internation fashion window. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch Three different target ed COLLECTION Positioning in THE major towns WORLD Wide GOOD Press comments
About this document
WOMAN fashion luxury COLLECTIONS Business Plan
This document was created by Paola of COLLECTION built up using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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