Gena's boutique 1 Page Business Plan
Overview
Gena's boutique has a clear business objective to develop, produce, promote and distribute Clothing and accessories products. These products have been developed over In the planning stage with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Gena's boutique has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to have a quality item. This is a critical issue for our selected target market of Adults 22 and up.
The Value Proposition
Gena's boutique is uniquely positioned to deliver value to Adults 22 and up. "Gena's boutique will Provide a service where the customers love and will come back every time." In order to be deliver on this value proposition, we My unique boutique in all in one store to look beautiful from head to toe. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Clothing and accessories market. We consider our key competitors to be: Target, Macy's, tjmaxx, citi trends, Marshall's, burlington. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Target, Macy's, tjmaxx, citi trends, Marshall's, burlington by Prices of clothing and quality of the products I'm going to sell.
Key Strategies
Over the next 6 months our focus will be to Gaining capital. This task will be undertaken in the context of our broader strategy to Look for a building and try to get investors or a loan. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obaining over 100 customers Being unique Meeting customers needs
About this document
Clothing and accessories Business Plan
This document was created by Regina of Gena's boutique using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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