Curallus Limited 1 Page Business Plan
Overview
Curallus Limited has a clear business objective to source, promote and distribute quality, innovative healthcare products that improve the productivity of preventative and reparative patient treatment throughout Europe. These products are sourced globally with a core focus on cost-effectively addressing or preventing key patient health problems.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to sorce innovative, cost-saving healthcare products for distribution in Europe. Customer acquisition is currently considered the critical business activity and we understand that customer growth could be at the expense of near-term profitability. Our near-term objective of customer acquisition is necessary to develop long-term product distribution channels for profitability.
The Customer
Curallus Limited has been created with a clear focus on the needs of patients, doctors and healthcare facilities. Through a structured discovery process, we have validated that the key problem our target customers is the need for more cost-effective medicines and medical care devices. That is why we are looking beyond traditional borders to introduce cost-effective pharmaceutical products and innovative medical devices that are of superior quality.
The Value Proposition
Curallus Limited is uniquely positioned to deliver value to patients, doctors and care facilities. "Curallus will source and distribute innovative pharmaceutical and medical device products at cost-effective prices." In order to be deliver on this value proposition, we will leverage our pharmaceutical expertise, business partnerships and dutiful guiding corporate principal to deliver on this promise . This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the pharmaceuticals market. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with large, medium and emerging pharmaceutical companies by not only sourcing innovative healthcare products, but by distributing them at cost-effective prices.
Key Strategies
Over the next 6 months our focus will be to develop contacts and secure contracts with secondary care facilities, pharmaceutical distributors, pharmacies and supermarkets in the UK. This task will be undertaken in the context of our broader strategy to expand operations into mainland Europe. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: at least 5 contracts with secondary care facilities in the UK, at least 3 contracts with pharmaceutical distributors in the UK, contracts with all retail pharmacies in the UK, at least 1 contract with an international NGO, full product placement and acceptance with at least 1 sport, an initial distribution into mainland Europe, and acceptance of at least 1 product into the NHS supply chain.
About this document
pharmaceuticals Business Plan
This document was created by Kush of Curallus Limited using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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