Sly's Design Shoppe 1 Page Business Plan
Overview
Sly's Design Shoppe has a clear business objective to produce Custom Curtains & Drapery products and services. These products and services have been developed over 14 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Sly's Design Shoppe has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as As the owner I am still growing in the "retail experience learning curve." Not established in a market where a variety of interior design options exist. Challenges of the seasonality of the business. But I'm confident I can succeed in pleasing every customer.. This is a critical issue for our selected target market of Home Builders, Apartment and Condo owners, Professional GenX, Transitioning Boomers, Country Club Women, Soccer Moms, School Theater, Community clubs.
The Value Proposition
Sly's Design Shoppe is uniquely positioned to deliver value to Home Builders, Apartment and Condo owners, Professional GenX, Transitioning Boomers, Country Club Women, Soccer Moms, School Theater, Community clubs. "Sly's Design Shoppe will Sly's Design Shoppe will offer the highest quality design experience for the home, office, church, community center, residence homes and school theater scenes, conveniently available for those in the immediate Hampton Roads and Peninsular area. The concept is unique through the selection of antique/modern style fabrics, custom made home accessories, and complementary products along with reupholstering of dinning room chairs.." In order to be deliver on this value proposition, we Sly's Design Shoppe will be differentiated; in that I'm an interior designing company, I'm an interior accessory designer with over thirty six (36) years of experience in this field and a small following of New York customers by the value I offer in the quality, sought-after products not found through other designers or store choices, and through the excellent service and support I offers as a professional customer service specialist of sixteen (16) plus years. Client follow-through will be impeccable. This competitive edge leverages the same proven factors that indicated higher success rates for interior design services.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Custom Curtains & Drapery market. We consider our key competitors to be: Kim's Corner; GROSH; GBP; AW Drapery and Design Inc.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Kim's Corner; GROSH; GBP; AW Drapery and Design Inc. by Sly's Design Shoppe offers an interior accessory design service for discerning, quality-conscious clients that seek assistance in their design choices for their primary residences, vacation homes, and businesses, etc. This experience offers personal attention through the design process and also provides design resources and products to its clients through special purchases if necessary of added small furniture, fabric, and accessories. The total experience will be provided in a way to inform, inspire, and assist all customers through the process of transforming their home or business environment to become a unique, elegant and personalized expression of themselves and add to their enjoyment of that interior space..
Key Strategies
Over the next 6 months our focus will be to Begin distributing flyers through direct mailers; give out pens and pencils at colleges; advertise on social media; place business cards in books at local libraries, and magazines at store checkouts.. This task will be undertaken in the context of our broader strategy to Hire an experienced graphic designer; place a small ad in a local newspaper and a radio ad; vlogging; webinar; attend local conventions, marathons, walks; create pizza box ad stickers; hand stamp ads (club readmission).. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain at least 200 new customers. Acquire a Flagship store. Expand beyond Virginia and New York
About this document
Custom Curtains & Drapery Business Plan
This document was created by Stacey of Sly's Design Shoppe using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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