Doughty Events 1 Page Business Plan
Overview
Doughty Events has a clear business objective to produce Party planning for either big or small events. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Doughty Events has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as stress to plan a party. This is a critical issue for our selected target market of those who are just too busy to plan a party.
The Value Proposition
Doughty Events is uniquely positioned to deliver value to anyone. "Doughty Events will Provide a reliable service and affordable for all." In order to be deliver on this value proposition, we are cheaper than other party planners. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Party planning big small market. We consider our key competitors to be: Luxury party planners and party planner agencies in London. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Luxury party planners and party planner agencies in London by Cheaper and possibly more local.
Key Strategies
Over the next 6 months our focus will be to Advertise . This task will be undertaken in the context of our broader strategy to Set up our own events for teenagers. Also, network and gain more contacts to get cheaper prices from my suppliers so that my profit margins can increase. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Gaining customers, having successful events and making high profit
About this document
Party planning big small Business Plan
This document was created by Tim of Doughty Events using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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