Preston Flowers 1 Page Business Plan
Overview
Preston Flowers has a clear business objective to develop, produce, promote and distribute Florist Boutique products and services. These products and services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Preston Flowers has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as To see future scope an potential. This is a critical issue for our selected target market of Have something to suit everyone's style, taste and budget.
The Value Proposition
Preston Flowers is uniquely positioned to deliver value to Have something to suit everyone's style, taste and budget. "Preston Flowers will Providing luxury items created by highly skilled florist for all occasions." In order to be deliver on this value proposition, we Mixing in a modern approach into traditional styles. This is master crafted by the local highly skilled friendly florist using the most highest quality of materials. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Florist Boutique market. We consider our key competitors to be: Interflora
Flowers Direct
Margret Mason Florist
And other Local Florists. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Interflora
Flowers Direct
Margret Mason Florist
And other Local Florists by Modern designs implemented using the highest quality of products guaranteeing freshness assuring they are delivered appropriately at the designated time and location. Also to have competitive prices to suit everyones budget rather than targeting one type of audience. .
Key Strategies
Over the next 6 months our focus will be to Be creative and ambitious is creating a modern boutique florist providing excellence service at a competitive price to suit all budgets and clientele. This task will be undertaken in the context of our broader strategy to Expand the chain creating more branches in the north west region which will create a working network link like a inter-flora system . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain regular customers Assure quality and freshness Expand chain
About this document
Florist Boutique Business Plan
This document was created by Avaiz of Preston Flowers using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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