DYKYB 1 Page Business Plan
Overview
DYKYB has a clear business objective to develop, produce, promote and distribute Self-esteem improvement and clothing products and services. These products and services have been developed over 1 Year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
DYKYB has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Low self-esteem. This is a critical issue for our selected target market of Any age, gender, or culture.
The Value Proposition
DYKYB is uniquely positioned to deliver value to Any age, gender, or culture. "DYKYB will Change the way people perceive themselves and view others. Let everyone know that they are also beautiful in ways other than their outward appearance.." In order to be deliver on this value proposition, we Our unique and creative movement has the ability to reach every single person no matter the age, gender, or culture and positively change their lives.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Self-esteem improvement and clothing market. We consider our key competitors to be: There a few organizations such as "I am that girl", "lionheart", and other anti-bullying campaigns have similar features and qualities but unfortunately don't capture the vast market that DYKYB does.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with There a few organizations such as "I am that girl", "lionheart", and other anti-bullying campaigns have similar features and qualities but unfortunately don't capture the vast market that DYKYB does. by Innovative, unique and creative ways to communicate the DYKYB movement to a vast and broad market. .
Key Strategies
Over the next 6 months our focus will be to Form DYKYB into a non-profit. Introduce new product. Partner with school, rehabilitation centers, hospitals and etc. to spread the movement. . This task will be undertaken in the context of our broader strategy to Expand DYKYB to become an international movement. Continue to introduce new products and explore new entities. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 501(c)(3) Launch new products Expand internationally
About this document
Self-esteem improvement and clothing Business Plan
This document was created by Peter of DYKYB using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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