Crayon gloves 1 Page Business Plan

Promotes crayon gloves and will be distributed in South Korea Business Plan

Crayon gloves 1 Page Business Plan

Overview

Crayon gloves has a clear business objective to develop, produce, promote and distribute Promotes crayon gloves and will be distributed in South Korea products. These products have been developed over Approximately two months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

Crayon gloves has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as It addresses a new trend that fits the nightlife of Seoul, South Korea. It gives customers the opportunity to convert to "glovers" from customers, meaning it can become a new hobby, shared amongst their peers for excitement, have south koreans upload their personal "light shows" videos on their social network, and mainly for their own entertainment purposes, etc.. This is a critical issue for our selected target market of Adults and teens who enjoy electronic house genre..

The Value Proposition

Crayon gloves is uniquely positioned to deliver value to Adults and teens who enjoy electronic house genre.. "Crayon gloves will "Light shows" will be a demonstration korean customers have never seen in their life and will be shown when in contact with customers.." In order to be deliver on this value proposition, we This unique product is not yet known to the South Korean people and our unique leads of marketing will capture great attention of our target audience.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Promotes crayon gloves and will be distributed in South Korea market. We consider our key competitors to be: Their are other online stores that have similar products to crayon gloves but they are not considered competitors. These other online retailers have very cheap quality of LED gloves and have numerous amounts of complaints of defected items. These defected gloves are manufactures in China for a unit price of $1 ~ $2. We can assure customers of no defects and our product is made in u.s.a. For a unit price of $8~ $11.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Their are other online stores that have similar products to crayon gloves but they are not considered competitors. These other online retailers have very cheap quality of LED gloves and have numerous amounts of complaints of defected items. These defected gloves are manufactures in China for a unit price of $1 ~ $2. We can assure customers of no defects and our product is made in u.s.a. For a unit price of $8~ $11. by Our product has a longer battery lifespan.

Crayon gloves have more brighter colors that have microlights built in which enables them to choose and program colors of their choice.

The gloves are thin and stretchy suitable for any size and is not loose at all.

These microlights built in the gloves are made of silicone flexible rubber plastic which cannot be damaged even with any impact made by any human..

Key Strategies

Over the next 6 months our focus will be to Promotions through sponsorships at UMF korea on june 14th, 15th 2013 will start the lead in marketing this product.

The purpose of that is to show target audience the existence of crayon gloves.

An online store will be available for customers to purchase this product.

Various demonstrations of product use will take place in various locations along with sales and promoting the online store as well.. This task will be undertaken in the context of our broader strategy to Primary target is to approach upcoming events similar to UMF korea and speak to coordinators about our product and secure them with our business proposal, this will help promote their events and our product simultaneoualy.

Secondary target is to approach nightclub venues with crayon gloves along with two new products: diffraction glasses, Light rings.

Any venue or area where electronic house genre is favored will be targeted for sales and promotions of this product with solid demonatrations by professional crayon glove users with all necessary equipment and background setup.

. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch product Promote and Marketing Distribution

About this document
Promotes crayon gloves and will be distributed in South Korea Business Plan
This document was created by Royce of Crayon gloves using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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