EastPointe Hospital 1 Page Business Plan
Overview
EastPointe Hospital has a clear business objective to develop Inpatient Psychiatric Care services. These services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
EastPointe Hospital has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Treat individuals with acute psychiatric illness. This is a critical issue for our selected target market of Internal system and external physician practices and hospitals.
The Value Proposition
EastPointe Hospital is uniquely positioned to deliver value to Internal system and external physician practices and hospitals. "EastPointe Hospital will Provide high quality specialty focus psychiatric services." In order to be deliver on this value proposition, we Our specialty focus areas are not in practice anywhere within the southern region of the state. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Inpatient Psychiatric Care market. We consider our key competitors to be: Mobile Infirmary
Horizons
Thomas PHP
Gulf Oaks
Baptist Hospital. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Mobile Infirmary
Horizons
Thomas PHP
Gulf Oaks
Baptist Hospital by We have a broader array of specialty services and a large continuum of care.
Key Strategies
Over the next 6 months our focus will be to Conduct a market analysis, develop a marketing plan/strategy, hire a marketer. This task will be undertaken in the context of our broader strategy to Grow ADC by 16. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Vision Structure Culture
About this document
Inpatient Psychiatric Care Business Plan
This document was created by Jarrett of EastPointe Hospital using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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