rae's munchkins 1 Page Business Plan
Overview
Rae's Munchkins has a clear business objective to develop, produce, promote and distribute baby products, salon services, birthday planning products and services. These products and services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to provide quality and affordable products and services and grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth is in isolation.
The Customer
Rae's Munchkins has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as common problems with acquiring quality but affordable baby products. This is a critical issue for our selected target market of working parents and families.
The Value Proposition
Rae's Munchkins is uniquely positioned to deliver value to working parents and families. "Rae's Munchkins will provide quality products and services that are affordable and can be purchased and shipped online as well." In order deliver on this value proposition, we at Rae's Munchkin place ourselves in the shoes of our customers to actually know their needs so we provide them with the needed services. We have a return policy as well on selected products under specific conditions. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the baby products, salon services and birthday planning market. We consider our key competitors to be: Amalena kids, Lazona kids boutique and de-joy kids boutique. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Amalena kids, Lazona kids boutique and De-Joy kids boutique by the fact that our items can be ordered for online and delivered to the homes of our customers. We are also organizers of baby showers, christening celebrations and birthday parties..
Key Strategies
Over the next 6 months our focus will be to set up new branches in major cities. This task will be undertaken in the context of our broader strategy to add on more products. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: to launch and sell current products, to obtain at least 100 customers every month and organise a discount sales once every 2 months
About this document
baby products, salon services, birthday planning Business Plan
This document was created by Renette of rae's munchkins using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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