Corset de Medici 1 Page Business Plan

fashion corset tops and hosiery Business Plan

Corset de Medici 1 Page Business Plan

Overview

Corset de Medici has a clear business objective to distribute fashion corset tops and hosiery products. These products have been developed over 12 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Corset de Medici has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the inability to locate affordable corsetry in the area. This is a critical issue for our selected target market of all women, but specifically those ages 24-35.

The Value Proposition

Corset de Medici is uniquely positioned to deliver value to all women, but specifically those ages 24-35. "Corset de Medici will provide an affordable alternative for women unable to purchase a traditional $200+ corset." In order to deliver on this value proposition, we we buy everything wholesale or at discounted prices and pass the savings on to our customers. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the fashion corset top and hosiery market. We consider our key competitors to be: TheFashionCorsetShop.com, CorsetChick.com, TheCorsetConnection.com, and Corset-Story.com. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with TheFashionCorsetShop.com, CorsetChick.com, TheCorsetConnection.com, and Corset-Story.com by offering face to face service to local customers and personalized customer service online.

Key Strategies

Over the next 6 months our focus will be to provide swift and personalized customer service as to obtain word of mouth referrals, hold free events such as 'Ladies Night Out' and cross marketing photo shoots with local photographers, makeup artists, and hair stylists, and offer deals and giveaways on social media. This task will be undertaken in the context of our broader strategy to complete renovation on our garage boutique and launch a grand opening with the community. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: obtain 200+ new customers, obtain $2,000 in monthly sales, and launch our renovated boutique.

About this document
fashion corset tops and hosiery Business Plan
This document was created by Tiffany of Corset de Medici using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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