KCH Automotive&Performance 1 Page Business Plan
Overview
KCH Automotive&Performance has a clear business objective to promote Automotive Repair products and services. These products and services have been developed over 2 with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
KCH Automotive&Performance has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as repairing the customers transportation to and from work. This is a critical issue for our selected target market of the ederly and young.
The Value Proposition
KCH Automotive&Performance is uniquely positioned to deliver value to the ederly and young. "KCH Automotive&Performance will provide a service that keeps people from having to be away from family to long after a hard day at work." In order to be deliver on this value proposition, we our company beleives in a fair price for the work we do we do not force people to fix things they cant afford. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Automotive Repair market. We consider our key competitors to be: On-site auto, unlimited tires. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with On-site auto, unlimited tires by We are a tight nit group who believes in the fullest of the company we offer services the competition does not.
Key Strategies
Over the next 6 months our focus will be to Achieve a great well trained staff to accommodat a steady work flow . This task will be undertaken in the context of our broader strategy to Expand into bigger and better projects customers bring us. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: open the doors to the business obtain 200 new customers earn a great living
About this document
Automotive Repair Business Plan
This document was created by David of KCH Automotive&Performance using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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