Email2Campaign 1 Page Business Plan
Overview
Email2Campaign has a clear business objective to produce Email Marketing Campaigns products and services. These products and services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Email2Campaign has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Promoting to customers. This is a critical issue for our selected target market of Existing or potential customers.
The Value Proposition
Email2Campaign is uniquely positioned to deliver value to Existing or potential customers. "Email2Campaign will Deliver targeted email campaigns to a client base to increase sales." In order to be deliver on this value proposition, we Circulate a carefully designed email campaign with direct URL links to book. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Email Marketing Campaigns market. We consider our key competitors to be: Web2Market. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Web2Market by Detailed scoping process
Dedicated service
Tailor made pricing structure
Follow up reporting
.
Key Strategies
Over the next 6 months our focus will be to Acquire regular clients which provide regular income. This task will be undertaken in the context of our broader strategy to Expand into a new e-marketing product. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Complete email marketing for 5 different clients Confirm 1 regular campaign client Launch new e-marketing product
About this document
Email Marketing Campaigns Business Plan
This document was created by Thomas of Email2Campaign using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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