EW Jewelry 1 Page Business Plan
Overview
EW Jewelry has a clear business objective to develop, produce, promote and distribute handmade jewelry products. These products have been developed over 4 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
EW Jewelry has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need for a special accessory. This is a critical issue for our selected target market of working women.
The Value Proposition
EW Jewelry is uniquely positioned to deliver value to working women. "EW Jewelry will let you wear something special and unique, at a reasonable cost." In order to be deliver on this value proposition, we our jewelry is handmade one of a kind pieces. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Handmade jewelry market. We consider our key competitors to be: Glitter and Åhléns. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Glitter and Åhléns by uniqueness.
Key Strategies
Over the next 6 months our focus will be to increase marketing activities . This task will be undertaken in the context of our broader strategy to contact bloggers for marketing. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are to obtain 50 costumers outside the family and to get mentioned in 3 large fashion blogs.
About this document
Handmade jewelry Business Plan
This document was created by Emma of EW Jewelry using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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