The Sunday Brunch 1 Page Business Plan
Overview
The Sunday Brunch has a clear business objective to develop, produce, promote and distribute We are an Online TV show products. These products have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
The Sunday Brunch has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The opportunity of being heard. This is a critical issue for our selected target market of Everyone.
The Value Proposition
The Sunday Brunch is uniquely positioned to deliver value to Everyone. "The Sunday Brunch will Provide entertainment to our viewers every Sunday morning." In order to be deliver on this value proposition, we We are real people. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the We are an Online TV show market. We consider our key competitors to be: The Housewives and the Kardashians. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with The Housewives and the Kardashians by Because we are middle class people who work hard and can relate to the average person.
Key Strategies
Over the next 6 months our focus will be to We are a reality show about a sports broadcaster and his beloved nerdy wife and their Golden Retriever . This task will be undertaken in the context of our broader strategy to Be picked up by a TV network . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch in June Produce a pilot to pitch Make it to television
About this document
We are an Online TV show Business Plan
This document was created by Shanon Stern of The Sunday Brunch using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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