Fayde europe 1 Page Business Plan
Overview
Fayde europe has a clear business objective to develop, produce, promote and distribute Golf apparell products. These products have been developed over 2 years in Australia with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new Brand into the european market. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Fayde europe has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Taking on a new brand. This is a critical issue for our selected target market of Golf players.
The Value Proposition
Fayde europe is uniquely positioned to deliver value to Golf players. "Fayde europe will Provide fashionable but technical golf wear at great prices." In order to be deliver on this value proposition, we Are colourfull, fashionable, technical and below market average price. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Golf apparell market. We consider our key competitors to be: Nike. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Nike by Having a more grass roots story and having a much more personal approach.
Key Strategies
Over the next 6 months our focus will be to Find golf agents. This task will be undertaken in the context of our broader strategy to Find large distributors throughout europe. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Reach 100 uk customers Distribute in 10 European countries Have a top European golfer on the team
About this document
Golf apparell Business Plan
This document was created by Matthew of Fayde europe using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment