kayex global RCI 1 Page Business Plan

frozen meats Business Plan

kayex global RCI 1 Page Business Plan

Overview

kayex global RCI has a clear business objective to distribute frozen meats products. These products have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

kayex global RCI has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as a big range of variety of meats will be proposed of high quality. This is a critical issue for our selected target market of supermaket of frozen meats.

The Value Proposition

kayex global RCI is uniquely positioned to deliver value to supermaket of frozen meats. "kayex global RCI will provide a high quality range of meat at a very competitive price.." In order to be deliver on this value proposition, we we will have all the products the clients may need ,so the client cam find everything at one place and won'neet to see another supplier.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the frozen meats market. We consider our key competitors to be: Ucaf prestige

Prosuma

Civadis

Fish and meat

GID. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Ucaf prestige

Prosuma

Civadis

Fish and meat

GID by Our prices will be more competitive and the variety will be wide..

Key Strategies

Over the next 6 months our focus will be to We will need a showroom,a sales manager,a service car.In our showroom we will be selling retails for private,hotels,restaurant,and as wholesaler for ships,oil rigs,mines,catering companies.. This task will be undertaken in the context of our broader strategy to After 12 months ,we will expand into an offshore catering company.So we will be providing a service to add to our products.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: own a database of 50 clients launch new products such as fish have a butchery service

About this document
frozen meats Business Plan
This document was created by rawadzeid of kayex global RCI using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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