Feel Girlie 1 Page Business Plan
Overview
Feel Girlie has a clear business objective to develop beautiful nails for women. This service has been developed over a year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
A key component of our growth strategy is critically identifying and outlining our business objectives, and aligning these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Feel Girlie has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the nearest nail salon is 30 minutes or more away. This is a critical issue for our selected target market of Women.
The Value Proposition
Feel Girlie is uniquely positioned to deliver value to Women. "Feel Girlie will Create beautiful nails coz every women deserves to feel girlie." In order to be deliver on this value proposition, we offer a friendly service to comes to you. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Beautiful nails for women market. We consider our key competitors to be: offering friendly service and beautiful nails but you have to go to them, which is a 30 minute drive, where as I come to you. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with the many nail salons by charging 55% less then the salons customers have to currently drive to now.
Key Strategies
Over the next 6 months our focus will be to advertise creatively and be ambitious. This task will be undertaken in the context of our broader strategy to expand to a company with employees. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Get the business up and running, acquire at least 5 customers a day and expand into a company and acquire employees.
About this document
Beautiful nails for women Business Plan
This document was created by Jenna of Feel Girlie using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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