Feeling Rome 1 Page Business Plan
Overview
Feeling Rome has a clear business objective to develop, produce, promote and distribute an "all inclusive" Home vacation rental system in Rome. These services have been experienced over 4 years in the Amalfi Coast with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Feeling Italy-Rome has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as "The wish to feel at home". This is a critical issue for our selected target market of Tourists.
The Value Proposition
Feeling Italy-Rome is uniquely positioned to deliver value to Tourists. "Feeling Italy-Rome will guarantee a standard in terms of location, fournitures, price, welcome box, excursions, customers service." In order to be deliver on this value proposition, we will take advantage of our 13 years in the field of home rentals marketing and over 4 years of experience in hosting thousand people in the Amalfi Coast. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Home vacation rental in Rome market. We consider our key competitors to be: Air bnb, homeaway, hotelplan. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Air bnb, homeaway, hotelplan by not offering just a website or just "our website" to the owners, we will offer a full assistance to squeeze all the selling channels available on the market (included the ones of our direct competitors!).
Key Strategies
Over the next 6 months our focus will be to Start a viral marketing communication. This task will be undertaken in the context of our broader strategy to acquire local agencies and their customers. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Acquire a first property of impact; create the own website of Feeling Rome the first agency of the worldknown Feeling Italy; increase our presence on the market reaching 100 selected property.
About this document
Home vacation rental in Rome Business Plan
This document was created by Ferruccio of Feeling Rome using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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