Lily 1 Page Business Plan
Overview
Lily has a clear business objective to develop, produce, promote and distribute Cosmetics from organic essential oils products and services. These products and services have been developed over 7 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Lily has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Competitivity. This is a critical issue for our selected target market of Women.
The Value Proposition
Lily is uniquely positioned to deliver value to Women. "Lily will Great product that will make your face look better, smoother skin and even more beautiful than you are.." In order to be deliver on this value proposition, we We choose the best products available.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Cosmetics from organic essential oils market. We consider our key competitors to be: None. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with None by Unique products .
Key Strategies
Over the next 6 months our focus will be to Hire marketing manager. This task will be undertaken in the context of our broader strategy to Open shop. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Open shop Display products Sell products
About this document
Cosmetics from organic essential oils Business Plan
This document was created by Abe of Lily using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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