Fruit deals 1 Page Business Plan
Overview
Fruit deals has a clear business objective to produce Organic Fruit Ideals products. These products have been developed over the past month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new flavors, the development of these new flavors and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Fruit deals has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to provide an alternative healthy drink for everyone. This is a critical issue for our selected target market of children of all ages.
The Value Proposition
Fruit deals is uniquely positioned to deliver value to children of all ages. "Fruit deals will "provide a healthy alternative to our customers at snack time." In order to deliver on this value proposition, "Our Ideals are packed full of goodness.". This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Organic Fruit Ideals market. We consider our key competitors to be:Tutsi,Cool Delight. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Tutsi,Cool Delight by using only the most wholesome ingredients in our blenders.
Key Strategies
Over the next 6 months our focus will be to develop a promotional campaign. This task will be undertaken in the context of our broader strategy to expand into a new products. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: "Brand recognition" "Launch 5 New Flavors" "Obtain 50 Customers"
About this document
Organic Fruit Ideals Business Plan
This document was created by Abel of Fruit deals using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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