International English 1 Page Business Plan
Overview
International English has a clear business objective to distribute English Language Education products and services. These products and services are being developed with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
International English has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the lack of English speaking people in Latin America. This is a critical issue for our selected target market of the Spanish speaking population
The Value Proposition
International English is uniquely positioned to deliver value to Spanish speaking people. "International English will opens door and expand opportunities for the future." In order to be deliver on this value proposition, we Our teaching philosophy is one of real and everyday English in a fun and relaxed environment.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the English Language Education market. We consider our key competitors to be: Openenglish.com. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Openenglish.com by More value for the money.
Key Strategies
Over the next 6 months our focus will be to create an online education environment. This task will be undertaken in the context of our broader strategy to expand advertising beyond local environment. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: curriculum creation acquisition of investors virtual classroom acquisition
About this document
English Language Education Business Plan
This document was created by David of International English using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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