Gotham Renovations 1 Page Business Plan
Overview
Gotham Renovations has a clear business objective to develop, produce, promote and distribute Construction Managment services. These services have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Gotham Renovations has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as renovatins, remodeling, kitchens, bathrooms, additions, conercial and residential living spaces. This is a critical issue for our selected target market of commercial, residential, realty managers.
The Value Proposition
Gotham Renovations is uniquely positioned to deliver value to commercial, residential, realty managers. "Gotham Renovations will manage and deploy comercial high quality living space at affordable prices and on time within proposed timeliness." In order to be deliver on this value proposition, we skilled labor, experianced project mangers, well trained real world foremen and a well estaplish leading and tem work. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Construction Managment market. We consider our key competitors to be: Local unlicensed contractors and local handyman. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Local unlicensed contractors and local handyman by Experiance managers, and work force, as well as time proven methods and practices and interactive team professional workforce..
Key Strategies
Over the next 6 months our focus will be to Advertising, purchase commercial and residential leads, distribute milers, advertisment trough appropriate media networks and publication s.. This task will be undertaken in the context of our broader strategy to Expand coverage areas, expand work force, automate estimate process, kitchen and bathroom promotions, purchase actions and forclosers lots and properties, expand truck fkeet. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: volume comercial and residential lead purchase advertising campaign expansion and coverage of new locations
About this document
Construction Managment Business Plan
This document was created by xavier of Gotham Renovations using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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