Insurance 1 Page Business Plan
Overview
Insurance has a clear business objective to develop, produce, promote and distribute Coverages products and services. These products and services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Insurance has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The value of coverage for all clients assets. This is a critical issue for our selected target market of Young married couples.
The Value Proposition
Insurance is uniquely positioned to deliver value to Young married couples. "Insurance will Provide safety and peace of mind to 30 prospects every hour." In order to be deliver on this value proposition, we My drive and ambition keep me focused on staying busy. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Coverages market. We consider our key competitors to be: Allstate, State Farm, bear river mutual. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Allstate, State Farm, bear river mutual by Broad range of products with multiple discounts, one stop shop for all insurance and financial needs.
Key Strategies
Over the next 6 months our focus will be to Set goals, call new business, hire cold caller/ door knocker
. This task will be undertaken in the context of our broader strategy to Continue to set higher goals, hire 2 employees,
. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 50 prospects a day Have leads generated without physical involvement Speak with 10 business a day
About this document
Coverages Business Plan
This document was created by Jason of Insurance using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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