Selling Massachusetts 1 Page Business Plan
Overview
Selling Massachusetts has a clear business objective to promote real estate services. These services have been developed with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Selling Massachusetts has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as a catalyst for buyers and sellers moving forward in real estate transactions.. This is a critical issue for our selected target market of buyers and sellers of real estate.
The Value Proposition
Selling Massachusetts is uniquely positioned to deliver value to Buyers and Sellers of Real Estate. "Selling Massachusetts will Provide a service which markets a sellers home using both time tested methods and new technology.." In order to be deliver on this value proposition, we keep a low inventory of listings allowing us to focus more on the sellers property.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the real estate market. We consider our key competitors to be: Real estate agencies throughout Boston.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with real estate agencies throughout Boston by Focusing more time and attention on each customer..
Key Strategies
Over the next 6 months our focus will be to aquire 30 new listings.. This task will be undertaken in the context of our broader strategy to market all listings and get a buyer for each one.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Finish building website. Contact leads and acquire listings. Begin marketing properties.
About this document
Real Estate Business Plan
This document was created by Albert of Selling Massachusetts using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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