Intrinsic Fitness 1 Page Business Plan
Overview
Intrinsic Fitness has a clear business objective to develop, produce, promote and distribute Health and Wellness products and services. These products and services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Intrinsic Fitness has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Having a hard time losing weight.. This is a critical issue for our selected target market of Non gym goers.
The Value Proposition
Intrinsic Fitness is uniquely positioned to deliver value to Non gym goers. "Intrinsic Fitness will Gives alternative fitness and nutrition opportunities to empower health and weight loss.." In order to be deliver on this value proposition, we We work with you through the process of developing a targeted game plan for weight loss success.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Health and Wellness market. We consider our key competitors to be: Nerd Fitness, Strong Inside Out, Vic McGary. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Nerd Fitness, Strong Inside Out, Vic McGary by We provide several routes to achieve your goals from individual coaching and personal training to group fitness and support..
Key Strategies
Over the next 6 months our focus will be to Develope and launch a new website.. This task will be undertaken in the context of our broader strategy to Build a web store. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch Website Launch Web Store Release 2 books
About this document
Health and Wellness Business Plan
This document was created by Kyle of Intrinsic Fitness using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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