DirectPoint Marketing 1 Page Business Plan
Overview
DirectPoint Marketing has a clear business objective to promote long code messaging products and services. These products and services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
DirectPoint Marketing has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to capture and retain a core group of loyal repeat customers. This is a critical issue for our selected target market of social deal clients.
The Value Proposition
DirectPoint Marketing is uniquely positioned to deliver value to social deal clients. "DirectPoint Marketing will develop a core group of very loyal customers." In order to provide this value we will / ... / This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the long code messaging market. We consider our key competitors to be: Utah Mobile Marketing Company. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Utah Mobile Marketing Company by Focusing on a niche market that is not addressed by competition. .
Key Strategies
Over the next 6 months our focus will be to Set up a sales and marketing regimen. Contact social deal clients and offer long code messaging services as a customer retention plan. This task will be undertaken in the context of our broader strategy to Expand into other areas within and with out my primary market area. Offer franchise rights to others.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: launch website obtain 100 customers open 50 markets
About this document
long code messaging Business Plan
This document was created by Robert of DirectPoint Marketing using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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