Static Solutions UK 1 Page Business Plan
Overview
Static Solutions UK has a clear business objective to develop, produce, promote and distribute Aerial & Satellite TV Solutions products and services. These products and services have been developed over 6 years & 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Static Solutions UK has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as We provide THE service of expectation for people, our service is knowledgeable, efficient & trustworthy. We are friendly, willing & always guarantee our work for people's peace of mind.. This is a critical issue for our selected target market of Anyone with a TV.
The Value Proposition
Static Solutions UK is uniquely positioned to deliver value to Anyone with a TV. "Static Solutions UK will Providing the complete service to satellite & aerial TV installation & maintenance, we have all the answers & options to give our clients what they need for their home.." In order to be deliver on this value proposition, we Our focus is strictly on getting to our clients, we want to help & will prove our worth with every form of contact, whether it be telephone, email, tweet or post, we will ensure high standards of assistance, guidance & service is met. We provide after care as warranty to all work carried out & return visits for extra-aid requiring clients, to ensure every visit is individual & custom to clients expectations & requirements, plus that added extra ease of work completion from the responsibility we take to get the job done right, every time!. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Aerial & Satellite TV Solutions market. We consider our key competitors to be: There is a diverse range of other satellite & aerial installers, however, the edge that Statics Solutions has over competition is, we provide full in-home entertainment solutions right down to network distribution, HD/3D distribution, surround sound optimisation & many other in-home technology services. We also promote brands of choice, encouraging business to our suppliers & favouring our stock requirements hence reducing costs of materials to our clients. Our work is ethical & honest, we give loyalty deals to our clients & provide good start up installs for new clients. The bigger Statics will grow, the more they will give back to their loyal clients who will potentially be members of the Statics Maintenance Programme. The structure of our business will focus on the clients needs for their satellite/aerial TV/in-home system & ensure the system continues at optimum performance & maintained to never break down. Statics will provide the full care-free manager programme of maintenance per clients needs & commitments. Other competitors look no further than initial visits & do not continue to care for each customer in a set strategy of care, Statics has the tried & tested solution with excessive experience & knowledge within the satellite/aerial TV industry & attending to the publics needs within the trade.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with There is a diverse range of other satellite & aerial installers, however, the edge that Statics Solutions has over competition is, we provide full in-home entertainment solutions right down to network distribution, HD/3D distribution, surround sound optimisation & many other in-home technology services. We also promote brands of choice, encouraging business to our suppliers & favouring our stock requirements hence reducing costs of materials to our clients. Our work is ethical & honest, we give loyalty deals to our clients & provide good start up installs for new clients. The bigger Statics will grow, the more they will give back to their loyal clients who will potentially be members of the Statics Maintenance Programme. The structure of our business will focus on the clients needs for their satellite/aerial TV/in-home system & ensure the system continues at optimum performance & maintained to never break down. Statics will provide the full care-free manager programme of maintenance per clients needs & commitments. Other competitors look no further than initial visits & do not continue to care for each customer in a set strategy of care, Statics has the tried & tested solution with excessive experience & knowledge within the satellite/aerial TV industry & attending to the publics needs within the trade. by Working within the industry on front line for over the 6 years & observing developments, Statics also has a great understanding of their clients & their needs/expectations, we know how to deal with our clients & provide a great & professional level of customer service. We think like the end-user & provide what the end-user should expect, strong focus on communication with our clients to understand best practices for their in-home systems. Statics are a young & fresh focus company, focusing on innovating ideas & solutions for the home, eventually enabling customers full customised integration of their home electrics amongst satellite & aerial installations & servicing. .
Key Strategies
Over the next 6 months our focus will be to Write up marketing strategy to attract new customers & build existing customer base.....using mostly social networking & email distribution.
Promote name & concept, enticing people to contact us & get involved.. This task will be undertaken in the context of our broader strategy to Acquire further qualifications to branch out onto home automation & integration of existing home electrics.
Promoting services via existing avenues of online social media & existing emailing lists. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Get a thousand twitter followers. Begin home automation service with potential sponsors. Become established within South Region of UK
About this document
Aerial & Satellite TV Solutions Business Plan
This document was created by Memduh of Static Solutions UK using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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