Kingsville Cannery 1 Page Business Plan
Overview
Kingsville Cannery has a clear business objective to produce Artisan preserves, pickles and charcuterie products. These products have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Kingsville Cannery has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need for canned goods and charcuterie using fresh local ingredients without added preservatives. This is a critical issue for our selected target market of young families.
The Value Proposition
Kingsville Cannery is uniquely positioned to deliver value to young families. "Kingsville Cannery will provide quality, local food for families that care about where there food comes from." In order to be deliver on this value proposition, we unlike our competitor, we offer everyday products. Most similar businesses focus on marketing their products as gift ideas. Although we will carry similar products, we will carry everyday staples to ensure regular repeat customers. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Artisan preserves, pickles and charcuterie market. We consider our key competitors to be: Presidents choice. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Presidents choice by fresh, local, naturally grown ingredients.
Key Strategies
Over the next 6 months our focus will be to attend as many local events as possible and work to create relationships with local restaurants and wineries. This task will be undertaken in the context of our broader strategy to provide a weekly home delivery service. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 5 local wholesale customers Launch home delivery program Begin selling wholesale to large grocery stores
About this document
Artisan preserves, pickles and charcuterie Business Plan
This document was created by Mike of Kingsville Cannery using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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