Pinnacle place 1 Page Business Plan
Overview
Pinnacle place has a clear business objective to produce Home away from home services. These services have been developed over 4 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Pinnacle place has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as To provide a comfortable, clean, courteous stay. This is a critical issue for our selected target market of Transients lookn for homestay environment.
The Value Proposition
Pinnacle place is uniquely positioned to deliver value to Transients lookn for homestay environment. "Pinnacle place will Provide consistent and concise customer service to all guests in a home environment.." In order to be deliver on this value proposition, we Our home environment Is a unique alternative to typical urban style. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Home away from home market. We consider our key competitors to be: Casa azucena Casa lucia are both not very spacious unlike pinnacle place. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Casa azucena Casa lucia are both not very spacious unlike pinnacle place by Sprawling and well kept grounds.
Key Strategies
Over the next 6 months our focus will be to Determine the target market,
Determine overall theme
Determine costs and operating expenses
Make 4 year target sales forecast
. This task will be undertaken in the context of our broader strategy to Add a coffeeshop
. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Make ROI in 2 years Add 2nd floor and more rooms Keep employees
About this document
Home away from home Business Plan
This document was created by Joyce of Pinnacle place using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment