MALIK jewellers 1 Page Business Plan
Overview
MALIK jewellers has a clear business objective to distribute Jewellery products. These products have been developed over 14 with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
MALIK jewellers has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Designs. This is a critical issue for our selected target market of House wife.
The Value Proposition
MALIK jewellers is uniquely positioned to deliver value to House wife. "MALIK jewellers will Purity of gold and rates." In order to be deliver on this value proposition, we Purity of gold. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Jewellery market. We consider our key competitors to be: Low price. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Low price by Purity of our gold.
Key Strategies
Over the next 6 months our focus will be to Promotions. This task will be undertaken in the context of our broader strategy to Advertising . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: New product Low range jewellery Pricing
About this document
Jewellery Business Plan
This document was created by Nitin of MALIK jewellers using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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