Muscle Ammo 1 Page Business Plan
Overview
Muscle Ammo has a clear business objective to develop, promote and distribute Protein Gummy products. These products have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to successfully launch a new product and assist our customers in battling against obesity by providing educational videos free of charge. While our existing products have been useful for testing the customer problem, new products are required to fully capitalize on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget. In addition, we have several scientists on our team that are currently working on new innovative formulas.
The Customer
Muscle Ammo has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need for a great tasting meal replacement that will allow for optimal protein intake and keep calories at a minimum. This is a critical issue for our selected target market of Casual exercisers ages 30 - 55.
The Value Proposition
Muscle Ammo is uniquely positioned to deliver value to Casual exercisers ages 30 - 55. "Muscle Ammo will Provide a delicious, low calorie option for meal replacements which will allow for maximal muscle maintenance and weight loss." In order to be deliver on this value proposition, our unique gummy protein provides an equivalent of 30 grams of protein with minimal calories and no sugar. Our product also provides a powerful anti-aging component called resveratrol, which has been shown to promote weight loss and provide antioxidant benefits. In addition, our educational videos will be provided to the public free of charge to help fight the obesity epidemic and promote healthy living. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Protein Gummies market. We consider our key competitors to be: Biotiva, Nusirt, and Alive. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Biotiva, Nusirt, Alive by Unique gummy delivery system.
Key Strategies
Over the next 6 months our focus will be finalizing our obtaining our initial order of the product an executing our market entrance strategy. This task will be undertaken in the context of our broader strategy to expand with several new products. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: successfully enter the marketplace and create a new category of supplementation, become profitable within the first quarter of operations, and to provide our educational videos to establish our credibility as the number one trusted source for exercise and nutrition information.
About this document
Protein Gummies Business Plan
This document was created by Robert of Muscle Ammo using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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