Reddy Boards 1 Page Business Plan
Overview
Reddy Boards has a clear business objective to develop, produce, promote and distribute custom longboard products and services. The ideas for these products and services have been developed over many months of planning and strategizing with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to provide a quality product at a low cost. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Reddy Boards has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as to make affordable custom longboards quickly. This is a critical issue for our selected target market of teenagers.
The Value Proposition
Reddy Boards is uniquely positioned to deliver value to teenagers. "Reddy Boards will make a custom longboard as quickly as possible, while keeping the cost of it low." In order to be deliver on this value proposition, we we have skilled workers that will work around the clock to create custom longboards, designed to get to the customer fast at a low cost. This capability will take considerable time and resources to develop and will form the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the custom longboard market. We consider our key competitors to be websites known as: Bustin Boards, Drang Custom Longboards, and Nord Boards. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Bustin Boards, Drang Custom Longboards, and Nord Boards, because our prices are based to make minimal profit.
Key Strategies
Over the next 6 months our focus will be to create a new business that will handcraft custom longboards quickly, at an affordable price. This task will be undertaken in the context of our broader strategy to open up a longboard shop. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Open a Shop Expand to a Wider Variety of Products Gain a Larger Number of Experienced Employees
About this document
custom longboard Business Plan
This document was created by Evan of Reddy Boards using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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