TGH Cosmetics 1 Page Business Plan
Overview
TGH Cosmetics has a clear business objective to distribute Value based cosmetics products. These products have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
TGH Cosmetics has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as They offer people a range of cosmetic products at excellent prices. This is a critical issue for our selected target market of Young women up to 30 who are price conscious.
The Value Proposition
TGH Cosmetics is uniquely positioned to deliver value to Young women up to 30 who are price conscious. "TGH Cosmetics will We offer great products at great prices." In order to be deliver on this value proposition, we We are locally based and offer a wide range of products at excellent VFM. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Value based cosmetics market. We consider our key competitors to be: Tesco, Asda, Boots. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Tesco, Asda, Boots by Price, products and customer service.
Key Strategies
Over the next 6 months our focus will be to Open 1 additional shop. This task will be undertaken in the context of our broader strategy to Expand product range and open 2 more shops. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Expand product range Expand staff distribution team Improve marketing activities
About this document
Value based cosmetics Business Plan
This document was created by Chris of TGH Cosmetics using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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