Vividha Home Fashions Pvt. Ltd. 1 Page Business Plan
Overview
Vividha Home Fashions Pvt. Ltd. has a clear business objective to develop, produce, promote and distribute Kid's Furnishings & Room Decor and Play & Activity Designs products. These products have been developed over 5 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Vividha Home Fashions Pvt. Ltd. has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need of having a separate space for kids which yhey think belongs to them. This is a critical issue for our selected target market of Kids upto 10 years.
The Value Proposition
Vividha Home Fashions Pvt. Ltd. is uniquely positioned to deliver value to Kids upto 10 years. "Vividha Home Fashions Pvt. Ltd. will Unique Designs & Products which helps the child emote & innovate." In order to be deliver on this value proposition, we Simplicity of forms used & Uniqueness of Designs. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Kid's Furnishings & Room Decor and Play & Activity Designs market. We consider our key competitors to be: We idolise Pottery Barn Kids & Land of Nod for their design offering
In India it idlike Fab Indiawhich does their designs based on Indian Ethos. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with We idolise Pottery Barn Kids & Land of Nod for their design offering
In India it idlike Fab Indiawhich does their designs based on Indian Ethos by THE DESIGN offering and ability to retail these designs across metro cites of Indian.
Key Strategies
Over the next 6 months our focus will be to Increase throughput in sales per POS where we retail from and keep the costs + spend under control
Add members to the team only once the business is seen growing. This task will be undertaken in the context of our broader strategy to Merchandise Selection to be bettered and increase the width of selection offered to the customers and add an ERP for procurement management and inventory management. Add merchandise for value format. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Raise Funds for stocks & Team Costs Introduce Wooden Toys & Licensee Merchsndise Expand to distribution lead Business & Enter Value Format
About this document
Kid's Furnishings & Room Decor and Play & Activity Designs Business Plan
This document was created by Siddharth of Vividha Home Fashions Pvt. Ltd. using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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