wheel doctors 1 Page Business Plan
Overview
wheel doctors has a clear business objective to produce mag wheel repairs refurbishing services. These services have been developed over 4 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
wheel doctors has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as good workmanship in a shorter time frame.. This is a critical issue for our selected target market of every motor vehicle owner.
The Value Proposition
wheel doctors is uniquely positioned to deliver value to every motor vehicle owner. "wheel doctors will cant drive your car with a bent, buckled or broken wheel." In order to be deliver on this value proposition, we we take pride in our work. We do it right or we dont do it at all. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the mag wheel repairs refurbishing market. We consider our key competitors to be: Mag rep
Rims for africa. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Mag rep
Rims for africa by Our quality of workmanship.
Key Strategies
Over the next 6 months our focus will be to Upscale our marketing. Appoint a rep
Get more machinery
. This task will be undertaken in the context of our broader strategy to Open another branch
Expand our truck rim devision.
. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: do a R150 000 turnover repair 200 rims per month start 3 new branches
About this document
mag wheel repairs refurbishing Business Plan
This document was created by Eugene of wheel doctors using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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