asconcreting 1 Page Business Plan
Overview
asconcreting has a clear business objective to offer decorative concreting applications services to our customers. These services have been developed over 7 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
asconcreting has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to complete a project that a customer cannot complete that has the desired result both functionally and is appealing.. This is a critical issue for our selected target market of residential and commercial customers.
The Value Proposition
asconcreting is uniquely positioned to deliver value to our residential and commercial clients,"asconcreting will provide a service that delivers on time and a quality result.." In order to be able deliver on this value proposition are a micro business along with our personal service linked with our informative approach gives our customers the sense and security that we deliver on time every time. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the decorative concreting applications market. We consider our key competitors to be: Coppe bros,BSI Concreting,Jamison Concreting,Surf Coast Concreting,N and J Concreting,Ezy Concreting,Barwon Concreting,KMP Concreting Services,Webb Concreting. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Coppe bros,BSI Concreting,Jamison Concreting,Surf Coast Concreting,N and J Concreting,Ezy Concreting,Barwon Concreting,KMP Concreting Services,Webb Concreting by Our care,to detail and quality products and training.
Key Strategies
Over the next 6 months our focus will be to develop,monitor and maintain sales and cashflow figures to obtain and strive to continue constant profit margins and revenue. This task will be undertaken in the context of our broader strategy to Purchase new equipment as required,employ knowledgeable staff to continue growth and market ourselves to a larger commercial audience through networking and the tendering process which will include training and association membership.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: constant profitabilty quicker turnaround customers calling us such as referrals
About this document
decorative concreting applications Business Plan
This document was created by AS of asconcreting using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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