Reem Gardens 1 Page Business Plan
Overview
Reem Gardens has a clear business objective to produce Garden maintenance services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Reem Gardens has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as for whatever reason, the customer can't maintain their garden themselves, or doesn't want too, or hires us at their leisure. This is a critical issue for our selected target market of The elderly, lazy people, busy people, rich people.
The Value Proposition
Reem Gardens is uniquely positioned to deliver value to the elderly, lazy people, busy people, rich people. "Reem Gardens will We maintain your garden to a high standard 8 months a year; and we offer other other services to suit every aspect of your outdoor and leisure activities" In order to be deliver on this value proposition, We're local, energetic with an eye for creative design. Wether it's a simple mow and Strim, or design and planting, you can expect a thorough job that will make your garden look FANTASTIC. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Garden maintenance services market. We consider our key competitors to be: Our name sets us apart from our competitors. We aim to do exactly what our title suggests, make gardens look 'reem'. We believe that because of the only way is Essex, the word ream is highly recognisable and our title is well suited for the area. The title alone tells the customer what to expect, and we understand that we have to deliver their expectation. . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Our name sets us apart from our competitors. We aim to do exactly what our title suggests, make gardens look 'reem'. We believe that because of the only way is Essex, the word ream is highly recognisable and our title is well suited for the area. The title alone tells the customer what to expect, and we understand that we have to deliver their expectation. by The business gets a 20% discount from the London gardening club in abridge, as well as the landscapers suppliers directly behind. This allows us to put more money into advertisement, equipment and employees. We are working with young, intuitive people, and have great designers at our disposal .
Key Strategies
Over the next 6 months our focus will be to I'm going to offer great customer service, take phone calls and advertise to acquire new customers. I plan to push my employees to give the best standard of garden maintenance within a 5 mile radius of buckhurst hill.. This task will be undertaken in the context of our broader strategy and During the 12 months I will have undertaken short courses In garden maintenance and landscaping, and given my connections will form a landscaping team and include landscaping in our list of services.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Create a regular customer base that bring in at least £60 a day mon to Friday Buy new equipment and get a shit van Expand and hire, charge gardeners £2 a job to bring in extra revenue
About this document
Garden maintenance services Business Plan
This document was created by Daniel of Reem Gardens using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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