Castiglioni - The mobile nail technicians 1 Page Business Plan
Overview
Castiglioni - The mobile nail technicians has a clear business objective to produce First class nail technicians products and services. These products and services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Castiglioni - The mobile nail technicians has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Cheap, qualified mobile technician whith personal design service. This is a critical issue for our selected target market of Tending to the needs of nail lovers nationwide.
The Value Proposition
Castiglioni - The mobile nail technicians is uniquely positioned to deliver value to Tending to the needs of nail lovers nationwide. "Castiglioni - The mobile nail technicians will We offer a completely personal, tailored nail service that delivers an experience that is unique and memorable." In order to be deliver on this value proposition, we Will use lead aquavit ion software that will automatically pass leads through to sales team. We will create an IOS app for customers to pre book and design their own nail art.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the First class nail technicians market. We consider our key competitors to be: Chinese nail shops
Local nail shops
Other nail start ups online presence. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Chinese nail shops
Local nail shops
Other nail start ups online presence by Unique nail art software
Safe, legal products
Transparent experience
iOS customer app
Lead acquisition software .
Key Strategies
Over the next 6 months our focus will be to Be proactive online
Deliver leaflets
Organise promotional parties
Create customer incentive. This task will be undertaken in the context of our broader strategy to Create firm customer base
Establish online presence. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch own style range Obtain 100 new customers Create top SEO website
About this document
First class nail technicians Business Plan
This document was created by Tegan of Castiglioni - The mobile nail technicians using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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