Michelle Smith Therapies 1 Page Business Plan
Overview
Michelle Smith Therapies has a clear business objective to develop, produce, promote and distribute Complementary Therapies products and services. These products and services have been developed over 0 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Michelle Smith Therapies has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the personalised needs of the customer. This is a critical issue for our selected target market of anyone who wants my service and products.
The Value Proposition
Michelle Smith Therapies is uniquely positioned to deliver value to anyone who wants my service and products. "Michelle Smith Therapies will promote health and wellbeing to those who seek it." In order to be deliver on this value proposition, we because I am one of the best in training, qualifications and practical application. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Complementary Therapies market. We consider our key competitors to be: Local therapists within a 20 mile radius. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Local therapists within a 20 mile radius by Combinations of different complementing therapies to truly meet the needs of the clients.
Key Strategies
Over the next 6 months our focus will be to Marketing campaign. This task will be undertaken in the context of our broader strategy to Further increase customer base. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: obtain 25 customers obtain 75 customets retain 66% of customers for 3 or more treatments
About this document
Complementary Therapies Business Plan
This document was created by Michelle of Michelle Smith Therapies using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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