Dr. Poo-little's pet waste removal services 1 Page Business Plan
Overview
Dr. Poo-little's pet waste removal services has a clear business objective to provide exquisite pet waste removal services. These services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to provide a new complete service. Whilst our existing services have been useful for testing the customer problem, new services are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new services, the development of these new services and the subsequent marketing of these. It is understood that costs will be associated with service development and marketing and these have been allowed for in our budget.
The Customer
Dr. Poo-little's pet waste removal services has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to be rid of messy yards. This is a critical issue for our selected target market of private residential homes.
The Value Proposition
Dr. Poo-little's pet waste removal services is uniquely positioned to deliver value to private residential homes. "Dr. Poo-little's pet waste removal services will provide complete waste removal packages to growing pet communities." In order to be deliver on this value proposition, we consider customer service our specialty and priority. People will be happy with the way their yard looks, clean and completely free of pet waste. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Pet waste removal market. We consider our key competitors to be: Poop and scoop away, Canine custodians, Dog-gone-it pet waste removal. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Poop and scoop away, Canine custodians, Dog-gone-it pet waste removal by having great customer service and competitive package pricing.
Key Strategies
Over the next 6 months our focus will be to acquire new waste removal plan customers. This task will be undertaken in the context of our broader strategy to expand to all of New Hampshire . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Market to all of Southern NH, obtain 10 clean up packages per month and hire an employee.
About this document
Pet waste removal Business Plan
This document was created by Mike of Dr. Poo-little's pet waste removal services using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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