Evans Fabrications ltd 1 Page Business Plan
Overview
Evans Fabrications ltd has a clear business objective to produce Welding and fabrication products and services. These products and services have been developed with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Evans Fabrications ltd has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as repairing Old or broken parts, replacing old for new. This is a critical issue for our selected target market of Food or manufacturing business's.
The Value Proposition
Evans Fabrications ltd is uniquely positioned to deliver value to Food or manufacturing business's. "Evans Fabrications ltd will Provide welding and fabrication to all you breakdown and new instillation needs." In order to be deliver on this value proposition, with High standards of workmanship delivered on time. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Welding and fabrication market. We consider our key competitors to be: Berry and Escott engineering, PJL hygienic systems, Sycamore and PPS. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Berry and Escott engineering, PJL hygienic systems, Sycamore and PPS by More affordable .
Key Strategies
Over the next 6 months our focus will be to Work hard, see as many companies as possible, promote the business,communicate to as many people as possible.. This task will be undertaken in the context of our broader strategy to Expand the business, take on employees and business premises . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 10 customers Have 2 employees Have a workshop
About this document
Welding and fabrication Business Plan
This document was created by Alan of Evans Fabrications ltd using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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