Gronbeck Family Practice 1 Page Business Plan
Overview
Gronbeck Family Practice has a clear business objective to combined traditional and alternative medical care services for patients of all ages. These services have been developed over my five years of residency training.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth can be challenging, and that there is a cost associated with customer acquisition. Our long term objective is to build a strong customer base who will want to refer others to us.
The Customer
Gronbeck Family Practice has been created with a clear focus on the health care needs of our customers. We will provide comprehensive health care services to people of all ages, cradle to grave.. This is a critical issue for our selected target market of Yellow Springs and the surrounding area. This community used to have a Wright State School of Medicine Clinic in it, which closed 3 years ago. This clinic provided three full time physicians. The community is having at least one physician retire and another physician who is likely not far behind.
The Value Proposition
Gronbeck Family Practice is uniquely positioned to deliver value to Yellow Springs and the surrounding area.. "Gronbeck Family Practice will improve the health of all of the community.." In order to be deliver on this value proposition, we see patients of all ages and we work with them to find treatment modalities which are best suited to their lives.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage. We are also planning to give community health information lectures to help educate people about their health.
Competitors
We have a number of competitors within the Combined traditional and alternative medical care market. We consider our key competitors to be: There is one OB/GYN in town, he and I will have a small amount of patient overlap, but I don't think he will provide me which significant competition. There is a two physician practice in Yellow Springs, one of them is retiring and the other is over the age of 60 and is likely to retire in the next few year. There is also one part time physician in the community who is just starting to take over for a physician who left town in May of 2013 after being in town for one year. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with them by providing a much wider variety of services. We will have a lab services with immediate results. We will offer in office ultrasound. We will combine osteopathic manual therapy along with many other more traditional modalities for the care of our patients. None of these services are currently available.
Key Strategies
Over the next 6 months our focus will be to start a advertising campaign in the local region. This task will be undertaken in the context of our broader strategy to I will hire more staff once I am seeing at least 20 patients per day. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Seeing 10 patients per day Seeing 20 patients per day Seeing enough patients per day I am able to hire a nurse practitioner.
About this document
Combined traditional and alternative medical care Business Plan
This document was created by Donald of Gronbeck Family Practice using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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