ProCast 1 Page Business Plan
Overview
ProCast has a clear business objective to develop and promote a Bass fishing guide service. These products and services have been developed over 10 years with a core focus on addressing the key customer needs and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
ProCast has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer requests as Techniques knowledge and skill. This is a critical issue for our selected target market of Tourists and beginning anglers.
The Value Proposition
ProCast is uniquely positioned to deliver value to Tourists , novice anglers. "ProCast will Teach the skills and techniques to become a better bass angler." In order to deliver on this valuable proposition, I have years of experience on local lakes with new equipment and strategies. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Fishing guide service market. We consider our key competitors to be: Johnny C guide service. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Johnny C guide service by New equipment
Proven techniques
Vast knowledge of local waters
.
Key Strategies
Over the next 6 months our focus will be to sign with World Mart
Tourist groups
Seminars. This task will be undertaken in the context of our broader strategy to Sponsorships. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Develope a veterans program Develope a children's program 50 new customers
About this document
Fishing guide service Business Plan
This document was created by John of ProCast using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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