MOES CLEAN OUT SEVICE 1 Page Business Plan
Overview
MOES CLEAN OUT SERVICE has a clear business objective to produce a machine tool coolant clean out service. These services have been recently developed with a core focus on addressing the key customer problems and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to create a new product and service line. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
MOES CLEAN OUT SEVICE has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as a time saving service for the most dreaded job in the plant. This is a critical issue for our selected target market of Machine Shops.
The Value Proposition
MOES CLEAN OUT SEVICE is uniquely positioned to deliver value to Machine Shops. "MOES CLEAN OUT SEVICE will provide an economical worry free machine clean out service." In order to be deliver on this value proposition, we will on the fact that no other service currently exists for medium size machine shops in our market. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We do not have competitors within the coolant clean out service in our market. Our understanding of our customer needs has been used to refine our strategy and value proposition. We will use our current customer base plus our environmental clean out service experience to promote this successful endeavor.
Key Strategies
Over the next 6 months our focus will be to develop a value added service that will add new and existing customers to the Moore Oil Industrial Division. This task will be undertaken in the context of our broader strategy to promote additional coolant sales in the Milwaukee market and statewide. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new product line. Obtain 25 new clean out customers. Double coolant sales to new and existing customers.
About this document
Coolant clean out service Business Plan
This document was created by Gene of MOES CLEAN OUT SEVICE using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment