Baseline IT 1 Page Business Plan
Overview
Baseline IT has a clear business objective to develop, produce, promote and distribute small business IT services. These services have been developed over 3 years with a core focus on addressing the key customer problems and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Baseline IT has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as IT optimisation and visible web presence. This is a critical issue for our selected target market of startups and small businesses.
The Value Proposition
Baseline IT is uniquely positioned to deliver value to startups and small businesses. "Baseline IT will create modern web presence and IT solutions." In order to deliver on this value proposition, we are a local, impartial web and IT optimisation company with a passion for business development. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the small business market. We consider our key competitors to be: Micro plus computers, 3tech and Mediafields. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with our competitors with impartial services, fair pricing and custom solutions based on the needs of the clients .
Key Strategies
Over the next 6 months our focus will be targeted marketing across the niche small business sector. This task will be undertaken in the context of our broader strategy to upsell services and push for continued growth. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: consistant kpi complience, territory growth, maintaining client base and continued high quality service provision.
About this document
small business Business Plan
This document was created by Alex of Baseline IT using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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