Nancy-Maye 1 Page Business Plan
Overview
Nancy-Maye has a clear business objective to develop, produce, promote and distribute Couture pet clothes and accessories products and services. These products and services have been developed over 5 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Nancy-Maye has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as; low availability of high quality pet attire and accessories in the surrounding areas as well as the lacking of high quality affordable mobile pet grooming services.This is a critical issue for our selected target market of Extreme pet lovers.
The Value Proposition
Nancy-Maye is uniquely positioned to deliver value to Extreme pet lovers. "Nancy-Maye will Provide high-end, high-quality, custom pet attire and accessories." In order to be deliver on this value proposition, we are skilled in our technicality, hence delivering vibrant pet attire and accessories, with high quality fabrics and materials that will not harm the pets. They are made to fit perfectly because of the couture characteristic. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Couture pet clothes and accessories market. We consider our key competitors to be: Petco,teacup puppies,pet smart. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Petco,target corporation,teacup puppies,pet smart,pet supermarket by Unique pet attire, custom designs, higher quality fabrics,.
Key Strategies
Over the next 6 months our focus will be to Utilize direct marketing strategies and establish my brand in an area containing a high demand for my products and services. In addition, we will create products that are unique and created with the highest of quality.This task will be undertaken in the context of our broader strategy to Expand into various areas of the market creating new products and also offer a wider variety of service in order to establish a more diverse pool of clientele.These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch or open business to clients Reach 100 clients within 6 months of launching, creating Stability in clientele within 2 year period after launch.
About this document
Couture pet clothes and accessories Business Plan
This document was created by Roel of Nancy-Maye using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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